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Complete client management
Customized to create great customer relationships
Rakeback Engine is a Full CRM (Customer Relations Management) solution for you to efficiently manage your poker player client database.
What is CRM?
CRM goes beyond technology. It is a customer centric approach and indeed attitude which more and more businesses are incorporating into their company philosophy in order to flourish in the 21st century.
Work for your customers
It takes that old axiom ‘the customer is always right’ and makes it a key component of the policies and processes of a business. It extends to all areas of the business from employee training through to front-end customer service, in the systems and mechanizations of how the company actually operates, be it marketing or information management.
Get informed
Information management and marketing is where Rakeback Engine can help your rakeback business.
How is this put into practice at Rakeback Engine?
CRM can be seen in practice right from the very start of using Rakeback Engine. Player signups are processed and confirmed by the Rakeback Engine and in normal circumstances require no participation from the site manager.
Administered by Rakeback Engine personnel
So if a customer signs up to say the best4rakeback.com site and then in turn chose one of the Cereus poker rooms. The support team from Rakeback Engine will deal with the whole signup process and confirm if the account is ready to receive rakeback.
What if there’s a problem?
In cases where there is a problem, perhaps the new sign-up is a person that resides in a jurisdiction not acceptable to the poker room, or they already have an account with the site, or they are not of legal age or any other such reason to not be eligible for the poker room’s rakeback, these problems are dealt with also by the support team from Rakeback Engine. If any such problems are found, the client will be informed that tracking failed and that we cannot offer them rakeback in this instance.
Improve your marketing capabilities
All poker players accounts are fully profiled, you can get a detailed analysis on their poker play for each site they play on. Furthermore you can automatically target different groups of players so you can ensure you are marketing your rakeback business to the right poker players.
Hit your targets
For instance you can send targeted emails to high volume players; targeted emails to players who play on say Full-Tilt, Betfair or any one of our poker rooms. Targeted emails to those who don’t play on a certain site. Targeted emails to players who have generated a minimum amount of rake. Targeted by country, targeted by language, the possibilities for targeting the right customers for individual poker promotions are endless.
Play your role
Now you might be forgiven to think ‘Wow, this Rakeback Engine can do everything for me, I can just sit back and leave the Dollars, Euros, Pounds, Rubles, Yen and Yuan flow in. Well almost, your role just includes a couple of tasks. You will have to provide your own site content of course and market your new site. You will need to answer general questions from your customers and pay out monthly rakeback to players. Even paying out monthly rakeback will soon be automated in Rakeback Engine for those who prefer to have this option.
Be smart
This intelligent approach to targeting your players saves you time, earns you more money and helps raise poker players satisfaction levels with their rakeback provider, you!
Perfected to make your life easy
We’ve done everything we can to bring you the perfect rakeback management product, making life for you and your rakeback business a whole lot easier. We will continually strive to add further enhancements and improvements to the Rakeback Engine in the future. |
