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Complete client management
Customized to create great customer
relationships
Rakeback Engine is a Full CRM (Customer
Relations Management) solution for you to efficiently manage your
poker player client database.
What is CRM?
CRM goes beyond technology. It
is a customer centric approach and indeed attitude which more and
more businesses are incorporating into their company philosophy in
order to flourish in the 21st century
Work for your customers
It takes that old
axiom ‘the customer is always right’ and makes it a key
component of the policies and processes of a business. It extends
to all areas of the business from employee training through to
front-end customer service, in the systems and mechanizations of
how the company actually operates, be it marketing or information
management.
Get informed
Information management and marketing is where Rakeback Engine can
help your rakeback business
How is this put into practice at Rakeback
Engine?
CRM can be seen in practice right from the very
start of using Rakeback Engine. Player signups are processed and
confirmed by the Rakeback Engine and in normal circumstances
require no participation from the site manager
Administered by Rakeback Engine personnel
So if a customer signs up to say the best4rakeback.com site and
then in turn chose one of the Cereus poker rooms. The support team
from Rakeback Engine will deal with the whole signup process and
confirm if the account is ready to receive rakeback.
What if there’s a problem?
In cases where there is a problem, perhaps the new sign-up is a
person that resides in a jurisdiction not acceptable to the poker
room, or they already have an account with the site, or they are
not of legal age or any other such reason to not be eligible for
the poker room’s rakeback, these problems are dealt with also by
the support team from Rakeback Engine. If any such problems are
found, the client will be informed that tracking failed and that we
cannot offer them rakeback in this instance.
Improve your marketing capabilities
All
poker players accounts are fully profiled, you can get a detailed
analysis on their poker play for each site they play on.
Furthermore you can automatically target different groups of
players so you can ensure you are marketing your rakeback business
to the right poker players.
Hit your targets
For instance you can send
targeted emails to high volume players; targeted emails to players
who play on say Full-Tilt, Betfair or any one of our poker rooms.
Targeted emails to those who don’t play on a certain site.
Targeted emails to players who have generated a minimum amount of
rake. Targeted by country, targeted by language, the possibilities
for targeting the right customers for individual poker promotions
are endless.
Play your role
Now you might be forgiven to
think ‘Wow, this Rakeback Engine can do everything for me, I can
just sit back and leave the Dollars, Euros, Pounds, Rubles, Yen and
Yuan flow in. Well almost, your role just includes a couple of
tasks. You will have to provide your own site content of course and
market your new site. You will need to answer general questions
from your customers and pay out monthly rakeback to players. Even
paying out monthly rakeback will soon be automated in Rakeback
Engine for those who prefer to have this option.
Be smart
This intelligent approach to targeting your players saves you time,
earns you more money and helps raise poker players satisfaction
levels with their rakeback provider, you!
Perfected to make your life easy
We’ve
done everything we can to bring you the perfect rakeback management
product, making life for you and your rakeback business a whole lot
easier. We will continually strive to add further enhancements and
improvements to the Rakeback Engine in the future.
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